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REBRANDING OF MAIN STREET INGREDIENTS TO UNIFY PORTFOLIO OF AGROPUR BUSINESS UNIT, INGREDIENTS

Tuesday, June 25, 2013

Longueuil (Québec), June 25th, 2013 – Agropur Cooperative, leader in the Canadian dairy industry, announced today the rebranding of its La Crosse, WI-based Main Street Ingredients to Agropur Ingredients which will also serve as the center of operations for promotion of the newly aligned ingredient portfolio.

Agropur Ingredients will host a contemporary line of products and services that cover the broad spectrum of demand surrounding the nutritional, dairy, bakery, beverage and cheese industries such as: Cornerstone® Proteins, Keystone® Stabilizer Systems, Capstone® Anti-Caking Agents, Crino® Premium Dairy Ingredients, IsoChill® Value-Added Ingredients, their new generation of ingredients, BakiGen™ Bakery Ingredients and DariGen™ Select Specialty Powders, as well as PZ-44® and Reddi-Sponge® Dough Conditioners.

As Vice President of the Business Unit Ingredients for Agropur, Reneck Cayen will be responsible for the marketing of the newly established Agropur Ingredients umbrella brand. “Over the past four years we have significantly grown our ingredients portfolio through selective acquisitions in the US. It became clear that in order to serve as the best possible resource for our customers it was time to take advantage of our synergies and present a unified vision.” Cayen stated of the rebranding.

Mike Homewood, Vice President of Sales, Agropur Ingredients – “We are looking forward to this opportunity; the food industry is a market we’ve come to know, adapt to and appreciate in its uniqueness. With every year we grow stronger and better able to serve the pillar of our past and future successes – our customers.”

Legal transition will be official July 8, 2013. New logos and brands will be progressively released to customers throughout the summer and fall months of 2013.  Public launch of the new branding is set to take place at the 2013 IFT Annual Meeting & Food Expo, held in Chicago, IL July 14-16. New website launch www.agropuringredients.com is set for summer of 2013.

About Agropur Cooperative Founded in 1938, Agropur is an important player in the North American dairy industry. With sales of $3.8 billion, the Cooperative is a source of pride for its 3,400 dairy producer owners and 6,000 employees. Agropur processes more than 3.3 billion litres of milk per year in its 28 plants across Canada and the United States, and boasts an impressive line of products that includes such prestigious brands as Natrel, Schroeder, Dynamoo, Masters Reserve, OKA, Farmers, Central Dairies, Island Farms, Agropur Grand Cheddar and iögo. The Cooperative’s newest umbrella brand, Agropur Ingredients brings together the manufacturing and formulation strength of: Agropur’s Cheese & Ingredients Division; Agropur MSI, LLC, formerly Main Street Ingredients; and the newly acquired Foremost Farm USA Dry Blending Business. Their extensive ingredient portfolio, both in Canada and the US, services the nutritional, dairy, bakery, beverage and cheese industries. For more information, please visit www.agropur.com

 

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Agropur continues growth with the purchase of Foremost Farms USA's Dry Blending Business

Wednesday, January 2, 2013

Longueuil, Quebec —Agropur, an important player in the North American dairy industry, is pleased to announce that it has purchased Foremost Farms USA’s dry blending business. As a result of this transaction, Agropur now owns the following brands: Reddi Sponge®, PZ 44®, Econo Bake®, Dairy Bake®, Nutrimix® and Baker’s Special™. Main Street Ingredients, part of Agropur, will commercialise those brands.

According to Robert Coallier, CEO of Agropur: “The Ingredients Business is an important sector for the future growth of our organization in the US, and this investment, which is in keeping with Agropur’s strategies, will allow us to grow in the baking and blending industry,”.

Foremost Farms and Agropur will work together closely in order to ensure a smooth transition for customers so that orders, deliveries and billings remain on schedule. Reneck Cayen, Vice-President Ingredients stated: “Our focus will continue to be our customers, innovation and the ongoing development of our branded products.”


About Main Street Ingredients
Main Street Ingredients is a leader in providing high-quality food ingredients to the dairy, nutritional and food processing industries. Applications include ice cream, frozen desserts, cheese, bakery, nutritional beverages, confections and more. In addition to providing innovative concepts for private-label nutritional customers worldwide, Main Street Ingredients is recognized for its functional brands: Keystone®, Cornerstone®, Capstone® and Gemstone. For more information, visit www.mainstreetingredients.com.

About Agropur
Founded in 1938, Agropur is an important player in the North American dairy industry. With sales of $3.6 billion, the organization is a source of pride for its dairy producer owners and its 5,700 employees. Agropur processes close to 7 billion pounds of milk per year in its 25 plants across Canada and the United States. For more information, visit www.agropur.com.

About Foremost Farms USA
Foremost Farms USA is a world-class supplier of cheese, dairy products and ingredients to national and international markets. Foremost Farms USA provides innovative solutions, technical services and customized products, ingredients and packaging to foodservice, food processing, distribution and pharmaceutical customers. For more information, visit www.foremostfarms.com.

 

 

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